Amazon on Wednesday released what the company claims is the most capable AI model in its Nova family, Nova Premier.
Nova Premier, which can process text, images, and videos (but not audio), is available in Amazon Bedrock, the company’s AI model development platform. Amazon says that Premier excels at “complex tasks” that “require deep understanding of context, multi-step planning, and precise execution across multiple tools and data sources.”
Amazon announced its Nova lineup of models in December at its annual AWS re:Invent conference. Over the last few months, the company has expanded the collection with image- and video-generating models as well as with audio understanding and agentic, task-performing releases.
Nova Premier, which has a context length of 1 million tokens, meaning it can analyze around 750,000 words in one go, is weaker on certain benchmarks than flagship models from rival AI companies such as Google. On SWE-Bench Verified, a coding test, Premier is behind Google’s Gemini 2.5 Pro, and it also performs poorly on benchmarks measuring math and science knowledge, GPQA Diamond and AIME 2025.
However, in bright spots for Premier, the model does well on tests for knowledge retrieval and visual understanding, SimpleQA and MMMU, according to Amazon’s internal benchmarking.
In Bedrock, Premier is priced at $2.50 per 1 million tokens fed into the model and $12.50 per 1 million tokens generated by the model. That’s around the same price as Gemini 2.5 Pro, which costs $2.50 per million input tokens and $15 per million output tokens.
Importantly, Premier isn’t a “reasoning” model. As opposed to models like OpenAI’s o4-mini and DeepSeek’s R1, it can’t take additional time and computing to carefully consider and fact-check its answers to questions.
Techcrunch event
Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last.
Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last.
Berkeley, CA
|
June 5
BOOK NOW
Amazon is pitching Premier as best for “teaching” smaller models via distillation — in other words, transferring its capabilities for a specific use case into faster, more efficient package.
Amazon sees AI as increasingly core to its overall growth strategy. CEO Andy Jassy recently said the company is building more than 1,000 generative AI applications and that Amazon’s AI revenue is growing at “triple-digit” year-over-year percentages and represents a “multi-billion-dollar annual revenue run rate.”
Topics
AI, Amazon, AWS, Nova
Kyle Wiggers
AI Editor
Kyle Wiggers is TechCrunch’s AI Editor. His writing has appeared in VentureBeat and Digital Trends, as well as a range of gadget blogs including Android Police, Android Authority, Droid-Life, and XDA-Developers. He lives in Manhattan with his partner, a music therapist.
View Bio
May 13, 2025
London, England
Get inside access to Europe’s top investment minds — with leaders from Monzo, Accel, Paladin Group, and more — plus top-tier networking at StrictlyVC London.
REGISTER NOW
Most Popular
Microsoft CEO says up to 30% of the company’s code was written by AI
Maxwell Zeff
Google launches AI tools for practicing languages through personalized lessons
Aisha Malik
Hugging Face releases a 3D-printed robotic arm starting at $100
Kyle Wiggers
An OpenAI researcher who worked on GPT-4.5 had their green card denied
Kyle Wiggers
Bezos-backed Slate Auto debuts analog EV pickup truck that is decidedly anti-Tesla
Sean O'Kane
Wait, how did a decentralized service like Bluesky go down?
Sarah Perez
Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
Julie Bort
Epic Games just scored a win against Apple do sex
Sam Altman’s World unveils a mobile verification device do sex
