World, the biometric ID company best known for its eyeball-scanning Orb devices, at an event late on Wednesday announced several partnerships aimed at driving sign-ups and demonstrating the applications of its tech.
World is partnering with Match Group, the dating app conglomerate, to verify the IDs of Tinder users in Japan. Via collaborations with Kalshi and decentralized lending platform Morpho, customers can sign in using their IDs registered with World. And World plans to team up with Visa to launch The World Card, a card that lets users spend digital assets anywhere Visa is accepted.
Image Credits:World
Since its founding in 2019, World, developed by San Francisco- and Berlin-based Tools for Humanity, has raised hundreds of millions of dollars in venture capital and created digital IDs for millions of users. But it has yet to breach the mainstream, in part because of its cumbersome approach to verifying IDs.
With these new partnerships, World is going after a broader audience — one that previously might not have considered having their eyeballs scanned to verify their “humanness.”
The World Card is perhaps the most interesting of the new projects. Expected to become available in the U.S. later this year, it’ll connect to World’s World App and allow users to transact with cryptocurrencies. The card will automatically exchange crypto to fiat when needed, and potentially offer certain rewards for specific “AI subscriptions and services.”
Topics
AI, Apps, Fintech, World
Kyle Wiggers
AI Editor
Kyle Wiggers is TechCrunch’s AI Editor. His writing has appeared in VentureBeat and Digital Trends, as well as a range of gadget blogs including Android Police, Android Authority, Droid-Life, and XDA-Developers. He lives in Manhattan with his partner, a music therapist.
View Bio
May 13, 2025
London, England
Get inside access to Europe’s top investment minds — with leaders from Monzo, Accel, Paladin Group, and more — plus top-tier networking at StrictlyVC London.
REGISTER NOW
Most Popular
Meta forecasted it would make $1.4T in revenue from generative AI by 2035
Kyle Wiggers
Epic Games just scored a win against Apple
Kirsten Korosec
Amazon launches Nova Premier, its most capable AI model yet
Kyle Wiggers
Study accuses LM Arena of helping top AI labs game its benchmark
Maxwell Zeff
Microsoft expects some AI capacity constraints this quarter
Rebecca Szkutak
A comprehensive list of 2025 tech layoffs
Cody Corrall
Alyssa Stringer
Kate Park
Google’s Gemini chatbot gets upgraded image-creation tools
Kyle Wiggers
